Raekwon explains the purple tape
The original cassette version of Raekwon’s now classic OB4CL album earned the nickname “the purple tape” because well it was literally a purple cassette tape. In the video below Rae breaks down the science behind using the purple tape to differentiate his product from every other rappers shit. I’m a marketing major so I found that shit interesting plus it’s prolly even more relevant now given the saturation of the hip hop market. Artists need to think of new ways to stand out to avoid being swallowed up by the multitude of new music that gets served up every day.
Case in point, would you have watched a video by Asher Roth called ‘buy my album’ or the one he put out today asking you not to buy his album?
*oh yeah, I can’t say I ever noticed MC Eiht in the Can It Be So Simple video
April 16th, 2009 at 1:06 pm
haha mc eiht stood out to me, i was too much of a menace 2 society stan
“shoulda come to da wax boy… coulda did it much betta”
April 16th, 2009 at 4:29 pm
you forgot to put RT at the top of this post lol
April 21st, 2009 at 1:11 pm
how dare you not notice mc eiht in that video!!
April 21st, 2009 at 3:24 pm
^^how can I make up for my mistake?