I’d never heard of this technique, but I saw this article over at BoingBoing about it and was intrigued. Check :

The Sullivan nod is a sales technique used to create a subconscious suggestion to a customer to purchase one particular item out of a list of like items. It is used most frequently by bartenders and waiters when reciting lists of items (such as alcohol or wine) in the hopes of getting the customer to select a particular brand.

It gets better tho:

Studies have concluded that 60–70% of the time, a Sullivan nod will result in the customer choosing the ‘recommended’ item

Taken from Wikipedia which is not always a beacon of truth.. but still. Think of the possible applications of this technique. Children can pull this shit on parents when looking through toystore catalogues for presents. Lames can now start approaching women in clubs with lists of 5 favourable outcomes …. cant lose bradas.

This entry was posted on Wednesday, January 30th, 2008 at 11:46 am and is filed under Me against the world, Waiata (Music). You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.